what is content operations? and why does it matter?
content operations is the practice of organizing how your business plans, creates, publishes, and maintains content across every channel, team, and format.
content operations includes
- strategy alignment: connecting your content goals to your brand and business objectives
- workflow design: mapping how content moves from idea to approval to publishing
- tools & systems: selecting and configuring platforms like Notion, Asana, ClickUp, or Airtable to manage that process
83%
of marketing leaders said
they are actively working to streamline their workflows and reduce silos across content operations.
1/3
of organizations
say unclear or undocumented workflows inhibit their content operations.
why does it matter?
the digital landscape has changed.
algorithms shift daily. budgets are tighter. the number of managed creatives is growing.
without clear content operations, even talented creators and teams end up in survival mode, always creating and never catching up.
content operations gives you back control. it lets you scale without burning out, sustain consistency without micromanaging, and see your entire creative ecosystem clearly.
that's where madebymorri comes in.
so, does this sound like you?
you’re running on survival mode. maybe you were laid off after giving everything to a company that saw you as a number. maybe you’re an established founder trying to scale in this broken economy.
in this nerve-wracking transition, you’re standing between rebuilding, freelancing, and trying to make sense of what’s next.
you want stability. you want to create something of your own, but you’re tired of living in spreadsheets and task lists
what you need now is safety in you work. you want a way of work that holds your ideas, protects your focus, and helps you build something steady.
it's time to move with intention.
i’m here to ease your content operations systems so you can focus on the joy of creating again.
for freelancers
dashboards for independent creators who want structure without the overwhelm of figuring it out themselves.
for smaller to medium brands
collaborative ecosystems that bring structure and dismantle siloed operations.
for large brands
departmental architectures for brands looking to unify their teams and prepare to scale.
we’re living in an age of creative exhaustion where the pursuit of productivity has replaced the joy of creating.
people are overworked, under-supported, and told to “do more” with tools that were never built for how they actually think or feel.
madebymorri exists as a quiet refusal of that pace. i build systems for founders, writers, and creators who still believe in meaningful work, but need better structures to sustain it.
my process is slow, intentional, and human and every workflow is designed to protect your energy. every system is built to make room for focus, calm, and creative renewal.
morrissa
ceo, madebymorri
morrissa is driven, diligent, caring, and an all around great teammate. when a project needed assistance or someone needed help, she was always there to raise her hand. she makes sure to give her work 100% and will follow through until the project is perfected.
learn the meaning of calm operations on my substack.
i write essays on systems, creative work, and the slow pursuit of clarity.
if you’ve ever felt stretched thin, burnt out, or uncertain about what’s next, these studio notes are a place to pause and remember why you started creating in the first place.
madebymorri provides digital templates, creative systems, and educational resources for informational purposes only. while every effort is made to ensure accuracy and usability, we make no guarantees about results, outcomes, or completeness of the information provided. use of any products or services is at your own discretion and risk.
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